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Shoe Care & Maintenance Guide

Professional techniques to keep your footwear looking new and lasting longer

Quick Care Tips

Clean Regularly

Remove dirt and debris after each wear to prevent permanent staining

Protect & Waterproof

Apply protective sprays before first wear and regularly thereafter

Store Properly

Use shoe trees and store in a cool, dry place away from direct sunlight

Care by Material Type

Leather Shoes

Daily Care:

  • • Remove dirt with a soft brush or cloth
  • • Allow to air dry completely before storing
  • • Insert cedar shoe trees to maintain shape

Deep Cleaning:

  • • Use leather cleaner with a damp cloth
  • • Apply leather conditioner every 3-6 months
  • • Polish with matching color cream

Protection:

  • • Apply waterproofing spray before first wear
  • • Reapply protection every 2-3 months
  • • Avoid excessive heat and direct sunlight

Suede Shoes

Daily Care:

  • • Brush with suede brush in one direction
  • • Remove scuff marks with suede eraser
  • • Allow to dry naturally, never use heat

Stain Removal:

  • • Use white vinegar for water stains
  • • Apply cornstarch to oil stains overnight
  • • Steam lightly to restore nap texture

Protection:

  • • Apply suede protector spray regularly
  • • Avoid wearing in wet conditions
  • • Store with suede brush nearby

Canvas Shoes

Machine Washing:

  • • Remove laces and insoles first
  • • Use cold water and gentle cycle
  • • Add old towels to prevent damage

Hand Cleaning:

  • • Mix mild detergent with warm water
  • • Scrub gently with soft brush
  • • Rinse thoroughly with clean water

Drying:

  • • Air dry in well-ventilated area
  • • Stuff with newspaper to maintain shape
  • • Avoid direct sunlight and heat

Synthetic Materials

Regular Cleaning:

  • • Wipe with damp cloth after each wear
  • • Use mild soap for stubborn stains
  • • Clean immediately to prevent setting

Deep Cleaning:

  • • Use all-purpose cleaner sparingly
  • • Scrub gently with soft-bristled brush
  • • Rinse with clean, damp cloth

Maintenance:

  • • Apply fabric protector spray
  • • Store in breathable shoe bags
  • • Rotate wear to extend lifespan

Seasonal Care Routines

Spring

Deep clean after winter storage. Apply fresh waterproofing treatments.

Summer

Clean frequently due to sweat and dust. Use breathable storage.

Fall

Prepare for wet weather. Increase waterproofing frequency.

Winter

Remove salt stains immediately. Store properly during long periods.

Proper Storage

Short-term Storage (Daily)

Allow shoes to air dry completely
Insert cedar shoe trees immediately
Store in well-ventilated area
Rotate between pairs daily

Long-term Storage (Seasonal)

Clean thoroughly before storage
Use breathable dust bags or boxes
Store in cool, dry place
Check periodically for issues

Common Mistakes to Avoid

Using Heat to Dry

Never use direct heat sources like radiators or hair dryers

Over-conditioning Leather

Too much conditioner can make leather soft and weak

Ignoring Wet Shoes

Always dry shoes properly to prevent mold and odor

Using Wrong Products

Always use products designed for your shoe material

Storing in Plastic

Plastic bags trap moisture and cause mold growth

Wearing Same Pair Daily

Shoes need 24-48 hours to fully dry between wears

Essential Care Products

Cleaning Supplies

  • • Soft-bristled brushes
  • • Microfiber cloths
  • • Leather cleaner
  • • Suede brush & eraser

Protection Products

  • • Waterproofing spray
  • • Leather conditioner
  • • Suede protector
  • • Fabric guard spray

Storage Accessories

  • • Cedar shoe trees
  • • Breathable shoe bags
  • • Shoe racks
  • • Moisture absorbers