Brand Directory & History
Discover the stories behind the world's most iconic footwear brands
Brand Categories
Athletic
Nike, Adidas, New Balance, ASICS
Luxury
Gucci, Prada, Louboutin, Ferragamo
Work & Outdoor
Timberland, Red Wing, Caterpillar
Casual
Converse, Vans, Sketchers, Crocs
Iconic Brands
Nike
Founded 1964 • USA
Brand Story:
Started as Blue Ribbon Sports by Phil Knight and Bill Bowerman. Named after the Greek goddess of victory, Nike revolutionized athletic footwear with innovative designs and marketing.
Signature Technologies:
- • Air cushioning system
- • Flyknit upper construction
- • React foam technology
- • ZoomX for elite running
Iconic Models:
Air Jordan, Air Max, Air Force 1, Dunk
Adidas
Founded 1949 • Germany
Brand Story:
Founded by Adolf "Adi" Dassler after splitting from his brother's company (Puma). Known for the three stripes logo and strong presence in both sports and fashion.
Signature Technologies:
- • Boost energy return
- • Primeknit seamless uppers
- • Continental rubber outsoles
- • 4D printed midsoles
Iconic Models:
Stan Smith, Superstar, Ultraboost, Gazelle
Converse
Founded 1908 • USA
Brand Story:
Originally a rubber shoe company, Converse became synonymous with basketball and youth culture. The Chuck Taylor All Star is one of the best-selling sneakers of all time.
Cultural Impact:
- • Basketball heritage since 1917
- • Rock and punk music culture
- • Timeless, minimalist design
- • Canvas construction tradition
Iconic Models:
Chuck Taylor All Star, One Star, Jack Purcell
Dr. Martens
Founded 1947 • UK
Brand Story:
Started by Dr. Klaus Märtens with air-cushioned soles. Became a symbol of rebellion and self-expression, adopted by various subcultures from punks to grunge.
Signature Features:
- • AirWair bouncing soles
- • Goodyear welt construction
- • Yellow stitching detail
- • Durable leather uppers
Iconic Models:
1460 Boot, 1461 Shoe, Jadon Platform, Pascal
Footwear Industry Timeline
1908
Converse founded, revolutionizes basketball footwear
1924
Dassler Brothers Shoe Factory established (later splits into Adidas and Puma)
1947
Dr. Martens creates first air-cushioned sole
1964
Nike founded as Blue Ribbon Sports
1979
Nike Air technology introduced with Tailwind running shoe
1985
Air Jordan 1 launches, revolutionizing basketball marketing
2013
Adidas introduces Boost technology, changing running shoe cushioning
Brand Comparison Guide
| Brand | Founded | Specialty | Price Range | Target Market |
|---|---|---|---|---|
| Nike | 1964 | Athletic Performance | $60-$200+ | Athletes & Lifestyle |
| Adidas | 1949 | Sports & Fashion | $50-$180+ | Athletes & Streetwear |
| Converse | 1908 | Casual Classic | $35-$80 | Youth & Creative |
| Dr. Martens | 1947 | Durable Boots | $100-$250 | Alternative Culture |
| New Balance | 1906 | Running & Comfort | $65-$160 | Serious Runners |
| Vans | 1966 | Skate Culture | $40-$90 | Skaters & Youth |