Privacy Policy

1. Information We Collect

Information You Provide

• Account Information: When you create an account, we collect your name, email address, and password.
• Profile Information: Optional information such as shoe size preferences, favorite brands, and style preferences.
• Communication: Messages you send us through contact forms, customer support, or feedback.
• Newsletter Subscription: Email address when you subscribe to our newsletter.

Information We Collect Automatically

• Usage Data: Pages visited, search queries, products viewed, time spent on site, and click patterns.
• Device Information: Browser type, operating system, device type, screen resolution, and IP address.
• Location Data: General location based on IP address (country/region level only).
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies.

Information from Third Parties

• Affiliate Partners: Information about successful referrals and purchases (anonymized).
• Social Media: If you connect social media accounts, we may receive basic profile information.
• Analytics Providers: Aggregated usage statistics and performance metrics.

2. How We Use Your Information

Service Provision

• Provide and maintain our footwear discovery platform
• Process and respond to your inquiries and support requests
• Personalize your experience with relevant product recommendations
• Remember your preferences and search history

Communication

• Send you newsletters and promotional content (with your consent)
• Notify you about new features, products, or important updates
• Respond to your comments, questions, and customer service requests

Analytics and Improvement

• Analyze usage patterns to improve our platform and user experience
• Monitor and analyze trends, usage, and activities
• Develop new features and services
• Conduct research and analytics

Legal and Security

• Comply with legal obligations and enforce our terms of service
• Protect against fraud, abuse, and security threats
• Resolve disputes and troubleshoot problems

3. Information Sharing and Disclosure

We may share information in the following circumstances:

Affiliate Partners

• When you click on affiliate links, we may share anonymized referral information
• We receive commission information but do not share your personal details

Service Providers

• Analytics providers (Google Analytics, etc.)
• Email service providers for newsletters
• Hosting and infrastructure providers
• Customer support platforms

Legal Requirements

• When required by law or legal process
• To protect our rights, property, or safety
• To prevent fraud or security threats

Business Transfers

• In connection with mergers, acquisitions, or asset sales
• Users will be notified of any ownership changes

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption: Data transmission is protected using SSL/TLS encryption
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: Security systems and software are regularly updated
• Monitoring: Continuous monitoring for security threats and vulnerabilities
• Data Minimization: We collect and retain only necessary information

5. Your Rights and Choices

Account Management

• Access: View and update your account information at any time
• Correction: Correct inaccurate or incomplete information
• Deletion: Request deletion of your account and associated data

Communication Preferences

• Email Unsubscribe: Opt out of marketing emails using unsubscribe links
• Notification Settings: Manage notification preferences in your account

Data Portability

• Request a copy of your personal data in a structured format
• Transfer your data to another service (where technically feasible)

Cookie Management

• Manage cookie preferences through your browser settings
• Use our cookie preference center (where available)

6. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:

• Account Data: Retained while your account is active and for a reasonable period after deletion
• Usage Data: Typically retained for 2-3 years for analytics purposes
• Communication Records: Retained for customer service and legal purposes
• Legal Requirements: Some data may be retained longer to comply with legal obligations

7. International Data Transfers

Footana operates globally, and your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions by regulatory bodies
• Other legally recognized transfer mechanisms

8. Children's Privacy

Footana is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. Third-Party Links and Services

Our platform contains links to third-party websites and services, including retailer websites through our affiliate program. This privacy policy does not apply to these external sites.

• We are not responsible for the privacy practices of third-party sites
• We encourage you to read the privacy policies of any external sites you visit
• Affiliate partners may have their own data collection practices

10. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons.

• We will notify you of any material changes via email or prominent notice on our website
• The "Last updated" date at the top of this policy indicates when it was last revised
• Continued use of our services after changes constitutes acceptance of the updated policy

11. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

12. Regional Privacy Rights

European Union (GDPR)

If you are located in the EU, you have additional rights under the General Data Protection Regulation:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

California (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights